BBC Worldwide and Sanrio have signed RP2 Global to launch a new range of Dr Men figures across the UK.
The launch – inspired by the collaboration between BBC Worldwide and Sanrio for its Mr Men/ Dr Who mash-up – will feature Dr First, Dr Fourth, Dr Eleventh and Dr Twelfth.
The figures mirror characters in the Dr Men book series, published by Penguin random House.
Rikesh Desai, licensing director for merchandise and gaming, BBC Worldwide, said: “The Doctor Who Mr Men mashup is an innovative development for the brand.
“RP2 has successfully captured the charm of the original illustrations in these figurines. Doctor Who fans will no doubt embrace them with as much enthusiasm as they did the books. This deal is a great start for our relationship with RP2 Global.”
Simon Cox, managing director of RP2 Limited, added: “Working with BBC Worldwide and Sanrio on this very prestigious license is hugely exciting for RP2.
“The books look amazing and will act as a fantastic awareness builder for our products. The amount of interest that already exists in the market is sure to make our launch a huge success. We can’t wait to get started.”
The new deal follows the BBC’s recent announcement that Jodie Whittaker will be the new Doctor Who. She will be the 13 Time Lord and takes over from Peter Capaldi who leaves the franchise at Christmas.
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De: ToyNews Feed - http://www.toynews-online.biz/news/read/bbc-worldwide-and-sanrio-tap-rp2-for-dr-men-figures/049060
Fecha: August 02, 2017 at 09:24AM
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